ESAAL is a UAE-based management consultancy operating out of Dubai. Our objective is to be the best at everything we do, turning experience & industry knowledge into value for international organizations, government entities and entrepreneurial startups across the GCC.
To help organizations across the GCC build lasting capability in their people, their strategy, and their operations by moving beyond advice into execution. We partner as closely with a first-time SME as we do with an established institution, bringing the same rigor, care and accountability to every engagement, regardless of scale.
To be the most trusted management consultancy across the Middle East and Africa recognized not for the size of our engagements, but for the depth of the transformation we help create, from boardroom strategy to the talent pipelines that carry it forward.
ESAAL brings together practitioners who have led large scale transformations, built businesses from the ground up, and developed talent across the GCC for over two decades.
A UAE National strategic leader with 25+ years across government, semi-government, and private sector organisations in the Middle East, Africa, and Asia. Bahaa combines an Engineering foundation with entrepreneurial acumen, translating strategy into commercial results across real estate, automotive, manufacturing, and services. He has held senior roles with Al-Futtaim Group, Limitless (Dubai World), and Briggs & Stratton (Fortune 1000), and currently advises at the Royal Commission for Makkah City.
LinkedIn Profile
With 15+ years building multi-market businesses across the GCC, Julia brings deep expertise in market entry, commercial growth strategy, and P&L ownership across B2B and B2C environments. She has forged strategic partnerships with leading hospitality, retail, and e-commerce players across the region, and advises clients on commercial model design, go-to-market execution, and the operational capabilities required to scale.
LinkedIn Profile
A management consultant and workforce development specialist with 25+ years designing and delivering talent and leadership programs across the GCC. Jareer helps governments, employers, and institutions build sustainable talent pipelines, from graduates entering the workforce to experienced professionals preparing for senior leadership. His structured approach combines experiential learning, coaching, and direct employer engagement to achieve lasting, measurable impact.
LinkedIn Profile
With 7+ years across human resources, learning and development, and career coaching, Hanien combines a Master's in Business Psychology (Heriot-Watt University) with an engineering foundation to design training that changes behaviour, not just knowledge. She has delivered coaching, mentoring, and welfare support to Intelaaq participants, with expertise spanning talent acquisition, performance management, and employee engagement.
Elie leads ESAAL's AI Transformation practice, helping organisations move from AI ambition to applied capability. His work spans AI strategy and use-case design, workforce upskilling for the AI era, and the systems and governance that let businesses adopt intelligent tools responsibly. He brings deep technology experience to ESAAL's advisory and talent programs, embedding AI readiness across both.
LinkedIn Profile
Sulaf specializes in workforce development and youth employability, with deep expertise in the public-private and cross-sectoral partnerships that turn national talent ambitions into delivered programs. Her work centres on program design and delivery, building structured pathways that connect young Nationals, employers, and government stakeholders around measurable employment outcomes across ESAAL's talent and leadership programs.
LinkedIn Profile